Facebook chief executive Mark Zuckerberg says he has redirected teams to his company to “make working for the elderly their star in the north.” The comment, made on the phone with investors this afternoon, addresses Facebook concerns about declining use among young people and adults.
“Many of our services have been called the best for most people who use them, not especially for the elderly,” Zuckerberg said.
TIKTOK “ONE OF THE MOST EFFECTIVE COMPETITORS WE HAVE FACED”
He suggested that the change would be more than just lip service. Facebook’s use among older users will grow slower than it would have been due to the changes, Zuckerberg said. Even in those conversations, he said, “I think that’s the right way.”
Zuckerberg expects the changes to take years. Another quick change would be on Instagram, saying he would see “big changes” in relying on video and making Reels a “key part of the experience.”
Switching to video is clearly a response to TikTok, which Zuckerberg calls “one of the most successful competitors we’ve ever faced.”
Although the details are widely discussed at the moment, it is clear that Facebook has been thinking and planning this before. The Verge reported today in a leaked Facebook text showing the company’s alarm when it saw a drop in usage, and a significant drop in predictions for years to come. The articles also highlight ideas that Facebook is supposed to increase use for new users, including updated groups, job search tools, and “emotional feeds.”